Following are ideas to help you plan May activities in and with your community.
Short-Form Videos
Short-form videos (e.g., Reels, Shorts) are among the most engaging content on social media. They can highlight impact, build trust, and bring stories to life in just a few seconds. The best videos capture real moments, not staged scenes — and don’t worry about perfection; authenticity resonates with audiences.
- Ideas to get you started
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Use these prompts as written or adapt them as needed. These ideas need minimal editing and can often be done directly on mobile phones and within social media platforms. For best results, film vertically, capture clear audio, and add captions or on-screen text for accessibility. Many free apps let you trim clips and add text or captions.
Keep in mind, shorter videos tend to perform best. For quick quotes, reactions, or tips, keep videos under 15 seconds. For success stories or “point of view” clips, 30 seconds or less. If a story needs more time, consider a short series.
Older Adults
Event celebration
Capture clips of an Older Americans Month event, including setup, decorations, and attendees enjoying the celebration. Add on-screen text like: “This is how we celebrate Older Americans Month at [fill in the blank].”Favorite movement
Ask “What’s your go-to way to stay active?” and capture their answers. Combine responses into a compilation.Champion your health
Ask older adults to share a quick tip or habit: “Something I do to champion my health is…” This could include exercise, social connection, or preventive care.Aging Services Network
Why of the work
Show quick clips of staff or volunteers collaborating, planning activities, or connecting with the community. Ask, “What’s the best part of working here?” or add on-screen text like “Working together to support older adults in [fill in the blank with city].”Success stories
Record staff, volunteers, or community members sharing a brief impact story. Pair with visuals of services in action, such as falls prevention classes. Ask, “How do you help older adults champion their health?” or have them share a personal experience.Health tips
Combine short clips of individuals sharing a health tip and footage demonstrating the tip (e.g., healthy eating, walking, stretching, connecting with friends).Did you know?
Show brief clips that illustrate initiatives or services, such as wellness classes, outreach events, or transportation, with on-screen text: “Did you know…?” or “You might be surprised we can…”Trends
Social media trends are constantly emerging, and many can be adapted to fit a variety of content and audiences. Watch what’s popular and consider how you can use it to create fresh posts.
Short lists
Lists are a good way to briefly present key highlights. Examples:- “Five ways we support older adults in our community”
- “Three activities we loved this week”
This or that
Ask staff, partners, or older adults to choose between two options, such as activities, healthy treats, or event favorites. Examples:- “Morning walk or evening walk?”
- “Dominoes or game of chess?”
- “Coffee or tea?”
Point of view (POV)
Use first-person perspective clips to tell a story. Examples:- “POV: It’s Older Americans Month”
- “POV: You found your new favorite activity”
- Or show a day in the life of a staff member with the caption, “POV: You work at a AAA in [fill in the blank with city].”
Voiceover
Capture clips from an event or activity and add narration to guide viewers through the footage, providing context and highlighting the moment.
Stories
Stories build community and connect us (even if we can’t be physically together). Whether you’re a group of friends, a neighborhood community, or an organization, stories are a great way to learn about and engage with others. As you plan, remember that everyone has different interests, access to technology, and comfort levels. The best sharing activities are those where people feel encouraged and at ease.
- Ideas to get you started
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- Arrange for older adults to share or read stories. Call a community center or group about a joint effort — perhaps they’d like older adults to share their experiences in a workshop. Alternatively, see if a local school would like to host a “Senior Day” where older adults speak to students, or contact libraries about older adults reading to young children.
- Arrange for local school students to interview older adults in the community and write short biographies. Plan a program at which the students read aloud their stories. Invite your local newspaper, blogger, or radio station to attend.
- Use video chat technology to host a storytelling party. Select a theme or question and give each person five minutes to tell a story that relates to it. Check out this Great Questions list from StoryCorps for ideas.
- Ask your social media followers to share their wisdom, tips, and stories online using a unique hashtag or by posting to a forum you manage. Be sure to provide guidance (e.g., length), what you’d most like to hear, and a contact person for questions.
- Organize a selfie challenge on social media. Create a theme phrase (e.g., “I champion my health by…”) and use a related hashtag (e.g., #OlderAmericansMonth). Ask community members to fill in the blank and take a photo holding a paper with the sentence, and then post on social media using your hashtag. You can even design a simple template with the phrase that can be printed out to make it easier for to join in.
Events
A special OAM event is a great way to celebrate, share resources, and connect with community members. There are countless approaches to this kind of activity, many of which can be done virtually. Always follow local health and safety guidance for your event. No matter the size of your group or the style of your event, our event planning tips can help you think through the process.
- Ideas to get you started
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- Organize a game night. You can choose games in advance or have everyone bring their favorite to share with the group. Create a welcoming environment by playing games for people of all ages and abilities. Prizes or awards can make the event even more fun.
- Coordinate a musical event. Music can help people to connect, heal, feel joy, and more. Hire a band, let participants show off their musical talents, or just play songs from an app and let everyone have a chance to make requests. Consider organizing the event using a theme or genre.
- Coordinate a class, workshop, or lecture on topics relevant to older adults. You can, for example, host a class on balance and strength to encourage maintaining independence. Or, try teaching community members something new – how to find local resources, how to engage through technology, or how to start a new career or hobby. If possible, have an older adult lead the workshop.
- Host a fundraising event, like a community walk or bake-off, to benefit local programs or centers that serve older adults. No matter the format, be sure to promote the work of individuals and organizations that support older adults in your area. This is not only nice for those recognized but also creates awareness about available resources. For a fundraising event, raffles and contests work well to engage attendees.
Group Project
Celebrate and engage with your community by organizing a project where members can contribute individually before their work is combined to create the final masterpiece. This is a great way to produce something to showcase, either in person or online. Before selecting a project, consider polling your participants to see where their talents and interests lie.
- Ideas to get you started
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- Make a physical or virtual bulletin board with photos, jokes, quotes, or good news. This project is great in combination with the selfie challenge idea shared above. Whether online or in person, printouts can be posted to the board.
- Plant a community garden of flowers or produce. Alternatively, provide participants with seeds and a pot to plant them in at home. Later, collect all the potted plants and display them together as one large container garden.
- Design a mosaic art project, painted rock garden, or mural where each participant gets a turn to add their touch. Don’t have a space that can be permanently altered? Use canvases instead. Search “mini canvas collage” to spark your creativity.
- Coordinate one or a series of community betterment activities. There are numerous options for activities, from picking up litter to collecting donations for those in need. Find more inspiration from Create the Good Project Ideas.
