Marketing
Marketing is how we attract participants, volunteers, staff, and partners to our nutrition programs. Promoting your services effectively will help you to stay competitive and continue to appeal to new and existing participants. Learning about different techniques and how to implement them can be a valuable tool in your program’s toolbox or business skills.
Guides
- Marketing & Communications Guide — Tips to help you boost the visibility of your program
- Marketing: Rethinking Your Understanding and Reassessing Your Strategy — Summary brief
Tools & Toolkits
- Senior Nutrition Program Video (YouTube)— Five-minute video that features participants, providers, and partners
- Senior Nutrition Program Two-Minute Promotional Video (YouTube)— Video focused on connection and social aspects of senior nutrition programs
- Senior Nutrition Program 30-second Promotional Short (YouTube)
- Senior Nutrition Program Anniversary Page — Materials and more from ACL
- Falls Prevention Program Social Media Toolkit— NCOA toolkit to promote evidence-based falls prevention programs
- CDSME Program Social Media Toolkit— NCOA toolkit to promote Chronic Disease Self-Management Education (CDSME) programs
- Sodium Reduction Social Media Toolkit — Ready-to-use social media posts to encourage reducing sodium in meals
- Marketing and Recruitment— Tools, strategies, and templates from NCOA
- Food Insecurity Social Media Toolkit — Sample social media posts to bring awareness to food insecurity
- Nutrition and Health Related Holidays Social Media Toolkit — Sample social media posts to celebrate nutrition and health related holidays
- Your Community Meal Program is Waiting to Serve You — Customizable flyer from ACL about the benefits of senior nutrition programs
- Nutrition Program Promo Slide (participant focus) — Poster/slide highlighting program benefits
- Nutrition Program Promo Slide (volunteer focus) — Poster/slide on benefits of volunteering
- Congregate Program Value Proposition Infographic — ACL graphic to make the business case
Resources
- How to Customize Marketing for Programs in Indigenous Communities— NCOA article on messaging
- Community Meal Program Invitation — Customizable sample invitation from ACL
- Nutrition Holiday Inspiration Calendar — Holidays and food observances with activity suggestions