Marketing
Marketing is how we attract participants, volunteers, staff, and partners to our nutrition programs. Promoting your services effectively will help you to stay competitive and continue to appeal to new and existing participants. Learning about different techniques and how to implement them can be a valuable tool in your program’s toolbox or business skills.
Quick Guides
- Recipes for Success: Media (YouTube)— Bite-sized video with tips on promoting your program (ACL, 2024)
- Content Marketing Best Practices for Small Businesses— Infographic on factors affecting content marketing success (SCORE, 2016)
- How Your Small Business Can Succeed with Social Media— Infographic that highlights the latest statistics on why and how to use social media to connect with your customers (SCORE, 2018)
- Video Marketing for Small Businesses— Infographic with statistics on the success of video marketing (SCORE, 2017)
- Impact Writing Workshop — Basic principles to writing an impact statement (Multistate Research Fund Impacts Program)
- Try This Instead of That — Tips for marketing your aging nutrition program (Nutrition and Aging Resource Center, 2023)
- Digital Marketing Basics — Strategies for building a digital presence (Nutrition and Aging Resource Center)
Guides
- Marketing & Communications Guide — Tips to help you boost the visibility of your program (Nutrition and Aging Resource Center, 2023)
- Marketing: Rethinking Your Understanding and Reassessing Your Strategy — Summary brief (Nutrition and Aging Resource Center)
Ready-to-Use Materials
- Senior Nutrition Program Social Media Toolkit — Adaptable posts that can be used to celebrate the Senior Nutrition Program throughout the year (Nutrition and Aging Resource Center)
- Falls Prevention Program Social Media Toolkit— Toolkit to promote evidence-based falls prevention programs (National Council on Aging, 2023)
- Food Insecurity Social Media Toolkit — Sample social media posts to bring awareness to food insecurity, with accompanying Food Insecurity Social Media Graphics (.zip) (Nutrition and Aging Resource Center)
- Nutrition Holiday Inspiration Calendar — Holidays and food observances with activity suggestions (Nutrition and Aging Resource Center)
Tools & Toolkits
- Plug-and-Play Slides — PowerPoint deck with sample layouts and content ideas for nutrition programs (Nutrition and Aging Resource Center)
- Web Design for an Older Adult Audience — Best practices for enhancing readability for all users (Nutrition and Aging Resource Center)
- Senior Nutrition Program Anniversary Page — Materials and more (ACL)
- CDSME Program Social Media Toolkit— Toolkit to promote chronic disease self-management education (CDSME) programs (National Council on Aging, 2023)
- Sodium Reduction Social Media Toolkit — Ready-to-use social media posts to encourage reducing sodium in meals (Nutrition and Aging Resource Center)
- Marketing and Recruitment— Tools, strategies, and templates (National Council on Aging, 2023)
- Nutrition and Health Related Holidays Social Media Toolkit — Sample social media posts to celebrate nutrition and health related holidays (Nutrition and Aging Resource Center)
- Your Community Meal Program is Waiting to Serve You — Customizable flyer about the benefits of senior nutrition programs (ACL)
- Nutrition Program Promo Participant Focus — Poster highlighting program benefits (ACL)
- Nutrition Program Promo Volunteer Focus — Poster on benefits of volunteering (ACL)
- Congregate Program Value Proposition Infographic — Graphic to make the business case (ACL)
- How to Customize Marketing for Programs in Indigenous Communities— Article on messaging (National Council on Aging)
Presentations
- Senior Nutrition Program Two-Minute Promotional Video (YouTube) — Video focused on connection and social aspects of senior nutrition programs (ACL, 2023)
- Senior Nutrition Program Video (YouTube) — Five-minute video that features participants, providers, and partners (ACL, 2022)
- Making the Connection: Sales 101— Presentation on the potential for partnerships (Nutrition and Aging Resource Center)
- Pitch Perfect Messaging and Communications — Presentation on services provided by HomeLinks (Nutrition and Aging Resource Center)
- Facebook Fundamentals: Get Noticed and Drive Traffic— One-hour webinar on how best to set up your Facebook page (SCORE, 2021)
- Make Your Marketing Work - Track the Correct Analytics— One-hour webinar on how to find the data to measure your ROI (SCORE, 2019)
- Digital Marketing Recorded Webinar: Social Media DIY: Calendar, Create and Promote!— 90-minute webinar that covers content calendars, graphics, and social media management tools (SCORE)
- Digital Marketing Strategies for Growth— 90-minute webinar where viewers will learn about creating a content marketing plan and how to evaluate it (SCORE, 2019)
- How Do I Get My Business on Google Search & Maps— Two-minute video on creating a free Business Profile on Google (SCORE, 2020)
- Microlearning Videos— Series of one-to-two-minute videos that address older adult malnutrition, food insecurity, and the services and programs that can help address those issues (Virginia Department for Aging an Rehabilitative Services)